How to Find a Digital Marketing Agency

One of the first things to look for in a digital marketing agency is their website. A website that’s easy to navigate and that tells visitors exactly what the company does is a good sign. A site that is difficult to navigate is a red flag. A website should explain who the company is, what they do, and how they can help their clients.

LinkedIn is a great place to find a digital marketing agency

One of the biggest advantages of using LinkedIn as a digital marketing agency is that you can reach a highly targeted audience. There are many ways to reach out to your target audience, but one of the most effective is through paid advertising. LinkedIn advertising allows you to choose the audience you want to reach and customize your message to suit that group. For example, if you are targeting millennials, you can use the hashtag #MillennialsOnLinkedIn to target millennials in your area. Alternatively, you can target businesses with specific demographics.

Another benefit of LinkedIn advertising is that you can see how your competitors are performing. A successful LinkedIn ad campaign can increase your organic traffic by up to 236%. To ensure that your campaign is working for you, consider working with an agency that has been around for several years. Whether you need a complete LinkedIn marketing strategy or only a few tweaks here and there, an agency that has been in business for many years is likely to have a proven track record.

Common questions to ask

When it comes to selecting a digital marketing agency, there are many important questions that should be answered. The first thing to do is to get to know the members of the agency’s team. It’s essential to get to know these people before you sign a contract, as your relationship with the company will last anywhere from eight to twelve months. Make sure that the agency shares your values.

The next thing to ask your prospective digital marketing agency is to determine your goals. The agency should be able to explain to you how they plan to meet those goals. For example, if your goal is to increase qualified leads, they should be able to explain how they plan to measure the success of their work. Additionally, they should be able to provide you with personalized customer service.

Experience in your industry

When looking for a digital marketing agency, you should consider the experience of its staff. While they may not be able to display their work in their portfolio, their client list should give you an idea of their past experience. Look for certifications, awards, and other recognition for their work.

If the agency has experience in your industry, this is a huge plus. They should have a solid strategy and operation methods. If they do not, that’s a red flag. Also, they should have testimonials from satisfied customers. Make sure to ask for testimonials and check reviews online. You can also ask friends or business associates for referrals.

While industry-specific agencies claim to have used every marketing channel available, this does not mean that they know exactly what works for your industry. It can take time to teach an agency about your business. An agency with experience in your industry will be able to provide the best message for your brand.

Transparency

Transparency is one of the most important traits to look for in a digital marketing agency. A transparent agency will make sure you know exactly what you will be paying for. They should be honest and provide you with a strategy for your campaign and an overview of their services. While you may not need to know everything about SEO, you do need to understand what your agency is doing for your business.

The problem is that transparency isn’t happening. Several advertisers are getting frustrated with spending more money and getting less return on their investment. This has led many to draw a line in the sand and stop working with non-transparent marketing partners. They’re tired of looking like the bad guys and are determined to get the results they want.

Responsiveness

In this day and age, the ability to adapt to the changing environment is critical to business success. Responsive design enables a website to adapt its size, appearance, and format to the devices that view it. This makes it possible for an ad to appear as a native banner on one site, but morph into a dynamic text ad on another. The responsiveness of a website is critical to achieving mobile parity.

A responsive web design is also important to SEO. A responsive website is more likely to increase the amount of traffic to your website. It also enables a more convenient experience for viewers and increases the chance of conversions. Moreover, 62% of smart phone users have made a purchase using a mobile device in the past six months, and 80% of them use it for price comparisons.